Chocolate eggs have been filling up the shopping aisles for months now, however, if you’re busy with the daily operations of your business (especially if you’re a small business owner) then you might have forgotten to implement Easter into your strategy this year. If it’s just dawned on you that you can capitalise on this holiday event, don’t stress! There’s still some last minute moves you can make to get in on the Easter action.
These 5 Easter ideas can help you get in on the action and drive sales to your brand.
Decorate Your Business Website
Jazzing up your website with an Easter theme demonstrates that your services are up-to-date and you are prepared for the Easter long weekend (even if it’s last minute). Some simple Easter decorations and listing your Easter opening hours or services can encourage users to engage with your business.
Use Social Media to Drive Promotions
Social media is brilliant for easily engaging your audience, with Facebook and Instagram being two of the most popular platforms to leverage your content. As most people have 4 days off over the Easter break it means users will be engaging with these platforms more during their downtime compared with during a busy work week.
If you were super organised, preparing your Easter content in advance and spreading it out over the course of the long weekend and in the lead-up would be the most beneficial. You can engage your clients with anything from social media competitions, to sharing of viral Easter content that pertains to your business. You could even do an Easter hunt and put it on your story or make a video to feature on your page. See below for an “eggscellent” example of Easter marketing.
B2B online event: Torpedo Easter Egg Hunt
In a perfect example of how a B2B (business to business) company tapped in to the seasonal buzz, UK digital marketing group Torpedo created an Easter egg hunt across its website. The competition gave clients a chance to win a chocolate hamper by locating 5 Easter eggs hidden on their site (pretty cool idea!). This activation was clever because it encouraged clients to click through the website to learn more about the company, while offering them something special in return to celebrate the holiday. I personally love this!
A simple idea would be to go live on social media while filming an Easter egg hunt or just film the hunt and post it to your feed. Alternatively, have your followers film their own Easter Egg competition and include your brand or products into the event. You could offer a prize or discount for the best/most creative attempt.
Create Themed Email Marketing
If you’re after a strong return on relatively little effort, consider a themed campaign or special offers available for the Easter long weekend only. It is especially important to reward long-term users who have stuck around throughout your brand journey – offering a special Easter gift or short-term discount to loyal customers can be a great way to build brand satisfaction.
If your business has a shopfront, your email marketing content can also remind customers of your opening hours during the Easter break.
A Simple Image
If it’s too stressful to organise anything else, a simple Happy Easter post on social media will at least get your business involved. If you’re handy with a camera you can take your own and obviously incorporate your branding and key messages, otherwise using a stock image can work too. You could also create your own on canva.
Get Creative, But Don’t Stress
Easter marketing can seem a little repetitive and it’s hard to be cutting-edge all the time. Whatever platform you use to deliver Easter content, remember that your users have probably seen it all before. However, remember this doesn’t mean you can’t recycle ideas as there’s a reason people tend to use the same type of marketing ideas. If you can’t come up with something unique don’t stress – there’s no need to reinvent the wheel.
Hopefully some of you now feel a little less stressed can put something together just in time for Easter. Enjoy the break!